Rick and Carly threw out the Justin Moore concert ticket challenge and listeners came up just 17 people short of the 3,000 needed which forced them to eat the tickets, live, on the air.  Here's video proof.

Rick and Carly were looking for 3,000 people to download the new WOW 104.3 App.  They gave listeners all morning long, urging them, pleading, begging and giving a huge incentive to do so.

If they hit that 3,000 mark by 9:30 a.m. one lucky Apper would receive fantastic seats to the Justin Moore Hell On a Highway Tour.  If they're even one person short, they must eat the tickets live on the air.

After carefully tabulating all the downloads at 9:30 a.m. it was concluded that WOW 104.3 had 2,987 app downloads.  So the tickets had to be eaten.  Below is video proof that Rick and Carly did actually eat Justin Moore concert tickets live on the air.