Jesse James’ ALS Ice Bucket Challenge [WATCH]

My friends Shandi and Katie challenged me to take the ALS #IceBucketChallenge. I'm always willing to support a great cause!

The “Ice Bucket Challenge” has lit social media on fire, raising both money and awareness for Amyotrophic Lateral Sclerosis, commonly known as Lou Gehrig’s disease. About 30,000 Americans now have the disease, which attacks nerve cells and ultimately leads to total paralysis, though the mind remains sharp. Life expectancy is typically two to five years from the time of diagnosis.

Here's how it works: People make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same within 24 hours or donate $100 to ALS. (Many do both.)

As of last Sunday (Aug. 17), As of Sunday, the ALS Association said it had received $13.3 million in donations since July 29, compared with $1.7 million during the same period last year. It said there were about 260,000 new donors. (With a huge number of celebrities and country music stars joining in over the past few days and pledging contributions, that number is expected to rise.)

I challenge my boss, Rich Summers, my friend Jesse Billingsley, and the owners of Cowgirls in Kuna, Perry and Shirley Leffler!