Hey there! It's Rich "El Jefe" Summers. Somehow, I am lucky enough to call this crazy Wow team my "family away from home." While I may not be on the air all the time, I am still here, lurking in the hallways, working on top secret "radio plans" and trying to find the next "number one country song" to play on Wow Country 104.3! You'll find me on the air filling in or covering a shift here and there. When I'm not doing radio stuff, I love checking out all the Treasure Valley has to offer. It's changed a lot since I first came to Boise (a long time ago). Proud to call Idaho my home! Thanks for listening to Wow Country 104.3!
Is Your Vacation Long Enough
If you're only taking long weekends for vacation, you're vacations aren't long enough! You better read this, and put in for some time off!
Idaho Man Featured On Handcrafted America
Idaho Artisan "scores" slot on Handcrafted America
What Would You Do With $5,000?
We just sent Nicole Smith off to the Route 91 Harvest Country Festival in Las Vegas! Now YOU have the chance to win up to $5,000 a day with Rick and Carly's Cash Code!
Before “It” There Was This
"It" uses red balloons to lure kids. "Krinkles" used cereal and TV commercials! Yikes!
Idaho Ranks Fifth For Seismic Activity
While we were dealing with smoke and purple air alerts in the Treasure Valley, southeast Idaho was rockin' and rollin' with earthquakes! The Great Idaho ShakeOut is coming!
Real Life Snow White Cottage For Sale
Wanna live like one of the seven dwarfs or Snow White? This real life size Snow White cottage could be yours!
The Hyde Park Street Fair is This Weekend
The annual Hyde Park Street Fair is this weekend! Friday through Sunday!
Troy Gentry Funeral Details
Troy Gentry will be remembered in a public celebration of life tomorrow in Nashville.
Future Hit At Five – William Michael Morgan
William Michael Morgan has a traditional country sound, and his new single showcases that sound. "Vinyl" is our Future Hit At Five tonight on WOW Country 104.3.
5 Things You Learn At Your First BSU Game
If you're new to the Treasure Valley and haven't taken in a Boise State football game, then you're missing a piece of Boise. Here are 5 things you will find out at your first game!